I am going to take my gluten-free hat off for just a moment and stand on my soapbox briefly (I promise to relate my rant to gluten free living at the end).  I don’t know if it is the craziness of the holiday season but I am beginning (read well on my way to) losing faith in the concept of customer service.  Now, I am not just talking about going into a store or out to dinner but rather what seems to be a plague of the I don’t care attitude that is becoming increasingly apparent in more and more of my daily interactions.

I have come to grips that service will never be what it once was but I just don’t get it.  Perhaps I am just living in a dream world but I personally take pride in what I do in my professional and personal lives.  How does the old saying go – Things worth doing are worth doing right?  I get that times are tough but this noticeable decline came about well before the economy entered the proverbial crapper and quite frankly I am tired of excuses.

Don’t get me wrong – there are still shining stars out there that take pride in what they do but they are fast becoming a dying breed.  So, I suppose I will have to live vicariously through old movies and television shows to return to a time where the concepts of pride and service were not the exception but rather the rule.

So what does any of this have to do with being gluten-free – quite a lot actually.  Since I have started my blog and site I have had the opportunity to virtually meet and deal with many GF companies and brands out there.  What do they all have in common?  They are REAL people who take pride in the products they offer and provide real interaction with their customers and wait for it…customer service.  Yes, many of these companies are small (not all though) but it at least gives me some hope that our GF circles yield people who can hopefully turn a profit but never forget why they are in business.  Sure we are a small (but growing) niche but I am happy that not only can I purchase fantastic GF items but more often than not it comes with a virtual smile…free of charge.

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